Roux brothers ban diners from photographing food

Diners at one of the Roux family’s Michelin-starred restaurants have been banned from taking pictures of their food, with Michel Roux believing it is a distraction that fails to capture the flavours in the food.

Michel and Albert Roux

The three-Michelin-starred The Waterside Inn in Bray has discouraged diners from taking photographs of their food for some time. However a sign has now been erected to politely inform customers that whipping out their phones to capture their culinary highlights, invariably to share them to their Instagram account, is not acceptable.

“I’m really getting so upset about people taking pictures. We put up a card at the door – ‘No photos, please,’” Michel Roux told The Daily Mail.

“What are they doing? Maybe once during the meal you want to take a little photo of something because it’s unusual. But what about the flavours? A picture on a phone cannot possibly capture the flavours.”

Michel Roux founded The Waterside Inn with his brother, Albert, whose son is Michel Roux Jr, chef patron of Le Gavroche in London.

His approach to photographing food has been a little more relaxed in the past, explaining last year: “If someone’s phone goes off, we look at them as if to say, ‘Switch that off or it goes in the ice bucket,” adding: “I don’t mind people taking pictures. I’ve been known to do it myself.”

A trend for photographing food has grown enormously since the dawn of Instagram, along with social media, which has helped propel many restaurants and drinks brands propel their business into the minds of consumers.

And while the practice of photographing one’s food can be a sour point for some restaurateurs, others working in the food and drink industry have embraced the trend, using it to their advantage – in particular cocktail culture.

Last year William Grant & Sons market report advised the UK on-trade to be aware of the need to offer ‘Instagrammable’ serves to capture the attention of consumers, particulalry the millennial market, who often make their food and beverage choices via their experience of a brand on social media.

The Waterside Inn, now run by Roux senior’s son, Alain, serves a six-course tasting menu for £167.50 without drinks, and has held three Michelin stars since 1985.

Only four other restaurants in the UK currently hold three stars: Heston Blumenthal’s Fat Duck, also in Bray; Alain Ducasse at the Dorchester; Restaurant Gordon Ramsay in Chelsea; and Araki, a London sushi restaurant.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more