Louis XIII Cognac to release Pharrell record in 100 years

30th November, 2017 by Lauren Eads

Pharrell Williams has recorded a song with Louis XIII Cognac that will not be released until 2117 and that we will “only hear if we care” to highlight the threat of global warming.

Pharrell Williams with Ludovic du Plessis, global executive director of Louis XIII

Louis XIII Cognac partnered with Pharrell Williams to record “100 years”, which he describes as a “creative expression of the delicate relationship between nature and time, and the effect humans have on their environment.”

Pharrell’s track, recorded onto a record made of clay sourced from the chalky soils of the Cognac region, has been stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche, that is only destructible when submerged in water.

If sea….

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