Chivas Regal enters multi-year partnership with NBA China

Chivas Regal and NBA China have announced a multi-year marketing partnership which the Scotch whisky producer claims to be the largest partnership with a professional sports league in the history of the brand.

With the new partnership, Chivas and NBA China will first start cooperation on two upcoming NBA Games between the Golden State Warriors and the Minnesota Timberwolves, two NBA giants, in Shenzhen (5 October) and Shanghai (8 October).

Throughout the year, Chivas Regal will roll out campaigns in-store, online sweepstakes, viewing parties, as well as the launch of NBA-themed marketing campaigns across retail channels, bars, clubs and family KTV throughout Hong Kong and Macau.

For NBA fans in Hong Kong who purchased any bottle of Chivas 700ml or above, they will have a chance to win….