Tovaritch! expands ‘Never Drink Alone’ campaign

Russian vodka brand Tovaritch! has expanded its 3D Never Drink Alone marketing campaign with a range of humorous images.

Created in collaboration with Proximity Madrid, a Spanish global marketing agency, the concept is designed to “appeal to a wide range of customers, irrespective of gender, age or ethnicity”.

“We firmly believe that there are no limits to imagination. And this time imagination is going to take us – and you – places,” the brand promises.

Tovaritch! also believes the concept will “open up exciting possibilities for promoting the brand on social media”.

Earlier this year, Tovaritch! showcased its new premium packaging for its vodka developed to appeal to the “international hipster crowd” at trade show Vinexpo Bordeaux.

That followed the launch of a new 3D marketing visual, unveiled at Vinexpo Hong Kong in 2016, as part of its planned expansion into new markets. The 3D visual campagin was recently awarded first prize by Lürzer’s Archive, a leading magazine for the advertising industry.

Click through to see the brand’s new artwork…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Brand Development Executive

Manchester Gin
Manchester, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

Click to view more