Top 10 best-selling vodka brands

24th August, 2017 by Arabella Mileham

4. Żubrówka

Brand owner: Roust

Head office: Novoorlovskaya Street 5, Moscow 119633 Russia

Website: Roust.com

Chairman of the board: Roustam Tariko

Volume 2016: 7.10 million 9L cases

Volume 2015: 6.15 million 9L cases

Change : 15.45%

Poland’s favourite vodka, Żubrówka has seen its brand grow by more than 4 million 9L cases in the last five years, making it one of the fastest growing spirit brands in the world. Its success is largely due to its success on the large domestic market – the fourth largest market for vodka – where its best-selling brand, Żubrówka Biala, enjoys a 20% market share, and outgrew the wider vodka market.

The vodka uses extracts of rare Bison grass harvested from the ancient Białowieża Forest in Poland (home to endangered Bison) to create it’s unique flavour, and two new botanical flavours – with hint of mint and with hint of juniper – launched this year show the flavoured vodka market is not only alive and kicking, but growing faster than its ‘pure’ vodka counterparts.

According to the company, its new super premium Żubrówka Czarna, launched in 2016, has already become the fourth biggest player on the domestic market, as consumers are seeking “more authentic brands with real stories to tell”.

The brand has also grown its exports, seeing accelerated growth of 20% in the UK off-trade,  (Nielsen Total Off Trade to 31 December 2016) compared with +13% the year before. It also has a 12.4% share of the flavoured vodka market, the company claimed.

Other key European markets include the Ukraine, Germany, France, Hungary as well as the US, Canada and Japan.

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