Top 10 best-selling vodka brands

24th August, 2017 by Arabella Mileham

8. Grey Goose

Brand owner: Bacardi Martini

Website: www.bacardilimited.com/our-brands/grey-goose-vodka/

CEO: Michael J. Dolan

Volume 2016: 3.98 million 9L cases

Volume 2015: 3.95 million 9L cases

Change: 0.76 + %

Industry estimates put the volume sales of the privately-owned Bacardi brand Grey Goose vodka at 3.98 million 9L cases. Although there was relatively flat growth during 2016, with the addition of only around 30,000 9L cases, the company says there is still growth in the premium and super premium sector worldwide Last summer, the brand revealed a series of pop-ups in 20 different cities across North America and the US which whisked consumers off for a taste of the French Riviera, a new signature serve and marketing campaign under its “Extraordinary experiences” banner.

“Consumers trade up to products that focus on the highest….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters