ThaiBev buys up KFC in Thailand

11th August, 2017 by Natalie Wang

Thailand’s drinks giant, ThaiBev, producer of the country’s popular Chang Beer, has agreed to purchase more than 240 existing KFC restaurants across the country for 11.3 billion baht (US$340 million), marking its foray into the fast food industry.

The deal, as reported by Bangkok Post, is expected to give ThaiBev ownership of other KFC restaurants that are currently being developed as well as access to KFC’s network across the country.

The acquisition was made through ThaiBev’s subsidiary QSA, and the deal is expected to be completed by the end of the year.

Nongnuch Buranasetkul, senior vice president of ThaiBev’s Food Business (Thailand), said in a statement: “The acquisition of the KFC stores represents more than just an opportunity to enlarge ThaiBev’s food business. KFC’s extensive network in Thailand will give the group direct access to multiple customer touch points across the country, enabling us to understand trends and stay at the forefront of the industry.

“This is essential for sustainable growth over the long term. With QSA’s restaurant management expertise, we are well positioned to accelerate KFC’s further expansion in Thailand.”

Charoen Sirivadhanabhakdi, chairman of ThaiBev, previously revealed that the company is looking to diversify its operations, with a goal of generating more revenue from non-alcoholic beverages by 2020.

KFC, operated by American company Yum! Brands, has been in Thailand for more than 30 years. But Thailand only accounted for 2% of KFC’s sales in emerging markets last quarter, wrote Bangkok Post. It was the only region in that division that saw sales drop year-over-year, posting a 2% decline, it added.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more