Pint of beer found to boost creative juices

A pint of beer could help stir up your creative juices and boost productivity, say a group of Austrian researchers, adding weight to a theory long-held by artists who have found their greatest muse at the bottom of a bottle.

According to a study carried out by the University of Graz, a moderate amount of alcohol can loosen our brain’s controlling instincts, which allows us to have more spontaneous thoughts, say the experts.

“Alcohol is so linked with creativity,” said lead author Dr Mathias Benedek. “Previous research has found almost half of the great writers had a history of drinking. We found that a small drink can indeed help with certain aspects of creativity.”

It follows an experiment that saw a group of 132 men and women complete a series of psychological tests before and after drinking alcohol. For example, participants were asked to find the link between the words “swiss”, “blue” and “cake”.

Half of the group were given a 0.5% lager, while the other half were asked to drink a 5.2% beer.

Those who had consumed the higher strength beer were more likely to correctly guess that cheese was the linking word, scoring an average of 6/10 in the creativity tests, whereas the other half of drinkers scored an average of 4/10.

“There are two theories for how this works,” explained Dr Benedek. “The first being that when you are really focusing on solving a problem, you can become fixated so that your mind gets stuck on one way of addressing it. Alcohol makes it more difficult to keep all the parameters of the task in mind, but that can also help you come at it from another direction.

“The second theory is that alcohol, which is distracting from the central task, allows you to tap into your unconscious mind and find alternative solutions,” he explained.

However, significantly, the effects were only felt by participants that consumed just one pint.

The research was published in the journal Consciousness and Cognition.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more