Buckfast sales reach £26.9m

17th July, 2017 by Phoebe French

Sales of the controversial tonic wine Buckfast grew by £2 million last year to reach £26.9m – a rise prompted by increased demand in England.

Buckfast Tonic has been made by the Benedictine monks in Devon since the 1920s

As reported by The Grocer, the tonic wine saw sales rise by 7.9%, an increase sales manager Stewart Wilson has attributed to greater demand south of the Scottish border.

“With some of the larger groups that we have on board, they are seeing growth down south, which would indicate that they’re picking up new business,” said Wilson.

With volumes up by 7.1%, Buckfast is the 91st biggest alcohol brand in Britain, according to The Grocer’s latest rankings, with data supplied by Nielsen.

This follows news that in the 2014/14 financial year, Buckfast sales generated a record £8.8m for the producers’ charitable trust.

Despite its success, Buckfast’s reputation is frequently tarnished by its association with violence and antisocial behaviour – an article in the Telegraph dated April 2017 stated that it had been associated with 6,500 reports of such behaviour in the last two years.

Yesterday, the Daily Record published an article entitled ‘Buckfast bottle thug caught on camera moments before lobbing missile at Leigh Griffiths,’ including a photo of Celtic striker Griffiths showing an empty bottle of Buckfast to the referee.

In an effort to improve its image, Buckfast enlisted the help of Michelin-starred chef Martin Blunos to create a series of dishes using the tonic wine.

Buckfast is not stocked in Tesco, Sainsbury’s, Asda or Morrisons and instead relies on sales in Co-op and other convenience stores.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more