Diageo files lawsuit against Bulleit Bourbon ‘copycat’

8th June, 2017 by Lauren Eads

Diageo has lodged a lawsuit against US-based Deutsch Family Wine & Spirits over the bottle design of its Redemption whiskey brand, which it claims has been “revised to closely mimic” the appearance of its own Bulleit Bourbon brand.

Diageo’s Bulleit Bourbon

Deutsch Family Wine & Spirits’ Redemption Rye

 

 

 

 

 

 

 

 

 

 

 

 

The lawsuit was filed by the drinks producer at the US District Court for the Southern District of New York on Tuesday, 6 June, according to the World Intellectual Property Review.

According to the lawsuit, Diageo has accused Redemption of redesigning its formely long and narrow cylinder-shaped bottle to a shorter, wider version with curved edges, which is claims too closely resembled its own Bulleit Bourbon, infringing on its trademark.

“Defendants engaged in the foregoing conduct in bad faith, with full knowledge of Diageo’s superior rights, and in a deliberate and wilful attempt to infringe Diageo’s rights and to trade on Diageo’s vast goodwill,” the lawsuit reads.

It goes on to accuse the Deutsch Family of redesigning the bottle and label in order to “knock off the appearance and unfairly trade on the reputation of Diageo’s extremely popular Bulleit brand”.

Diageo claims it had tried to get “defendants to voluntarily cease their infringing activity” but that Deutsch Family “refused to alter the packaging for the accused products”.

Diageo is seeking injunctive relief, destruction of infringing products, profits, damages and attorneys’ fees.

Earlier this year Diageo North America and Sazerac reached a settlement out of court, after Diageo claimed it had committed trademark infringement with the redesign of its Dr. McGillicuddy’s liqueur line, again claiming it too closely resembled Bulleit Bourbon, resulting in Sazerac agreed to alter its packaging.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more