Top 10 new products: March

Lanson Green Label organic Champagne

Lanson is to become the largest house to launch an organic Champagne when it officially unveils its Green Label later this year.

Lanson, which is currently the ninth-largest Champagne brand in the world, is using certified organic grapes for a new cuvée from 13 hectares of vineyards in the Marne Valley around the village of Verneuil. These vineyards – which had been managed biodynamically – were acquired in 2010 from Leclerc Briant, having come up for sale after owner Pascal Leclerc Briant died in October of that year. Since acquiring the land, Lanson has used 8ha of the plot to produce an organic base wine, before deciding to create an organic non-vintage Champagne using the 2012 base wine – an excellent harvest in the region that produced the required quality for the Green Label, according to Paul Beavis, managing director for Champagne Lanson UK and international markets.

The organic Champagne, housed in a recyclable box, is being made in the Lanson style, which means that the base wine will not undergo malolactic fermentation, and hence the decision to age the Green Label for more than three years on its lees in the Lanson cellars – the long maturation period offsets the high level of malic acid in the Champagne.

CONTACT sales@lansoninternational.com, +44 (0) 20 7499 0070

RRP: £40

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