Pernod ramps up calorie label pledge after EU report

15th March, 2017 by Lauren Eads

Pernod Ricard has said it will provide a web link to nutritional information on the labels of all of its strategic brands, following a report by the EU Commission inviting the trade to devise its own calorie labelling strategy.

Pernod already provides an on-label online link to nutritional information for 85% of its strategic brands.

All of Pernod’s international strategic spirits brands already publish nutritional information on their respective websites, as well as most of its wine, Champagne and strategic local brands, which includes Chivas, Jameson, Malibu, Absolute, Martell, Jacobs Creek, Campo Viejo and Kahlua.

However Pernod has said that it will now be working to include a website address and QR code on the label of every bottle directing consumers to a product’s nutritional information instantly.

Group-wide, 85% of these web pages are already online, with the remaining 15% set to be available before the end of 2017.

“Digital technology is an extraordinary tool that enhances our interaction with consumers”, said Alexandre Ricard, chair and CEO of Pernod Ricard.

“An increasing number of consumers want clear, useful information about the products they consume. They can now access information concerning all our strategic products any time, anywhere”.

Nutritional information will be expressed per 10g unit of alcohol, but also by the serving size most typical of each product, for example 150 ml for Campo Viejo wine, 25 ml for Cognac Martell or Chivas whisky.

Pernod believes this approach will allow for a diversity of consumption patterns to be reflected to help consumers drink more responsibly.

It follows a report published by the EU Commission this week that invited the drinks trade to present a self-regulatory proposal within one year to provide calorie and nutrition labelling on alcoholic beverages, avoiding the need to enforce a mandatory labelling system.

The decision will effectively close a loophole within a previous ruling that came into effect in 2011 which made it mandatory for all foods, including alcoholic beverages, to provide an ingredient and nutrition declaration, but which saw beverages carrying an abv of more than 1.2% exempt.

Many producers, including Diageo, Treasury and ABInBev, already provide ingredient and nutritional information on a voluntary basis.

This report will make nutrition labelling on alcohol beverages mandatory across the board, but within a self-regulatory framework for which the drinks trade will have significant input over.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more