Julie Campos to leave Nicolas Feuillatte

Julie Campos is to leave the Centre Vinicole Champagne Nicolas Feuillatte at the end of this month after six years at the cooperative, more than two years of which were spent as managing director.

Julie Campos has been managing director of Nicolas Feuillatte since January 2015. Credit: Philippe Martineau

Campos, who was formerly managing director at the Rhône cooperative, Cave de Tain l’Hermitage, joined Nicolas Feuillatte in March 2011 as commercial director, before succeeding Dominique Pierre as managing director in January 2015.

Although she is English and was born in the UK, Campos – a fluent French speaker – has lived and worked in France for over 20 years.

Although the exact reason for her departure is yet to be formally revealed, the drinks business understands that it was her decision to leave the group, and that she is not stepping down as the MD of the cooperative to take up a role at another company in Champagne or elsewhere.

Campos has overseen a number of important developments at the business since taking over the reins as head of Nicolas Feuillatte, including a new ad campaign in June last year to mark the brand’s 40th anniversary called Enchanter La Vie, as well as the construction of a new visitor centre at the cooperative’s headquarters, which are just outside Epernay.

Funding such projects has been the brand’s continued growth, with global sales reaching almost 11m bottles in 2015, representing over half the cooperative’s total output, and ensuring that Nicolas Feuillatte has remained France’s best-selling Champagne.

Nicolas Feuillatte developed a new ad campaign in June last year to mark its 40th anniversary

While Campos has spoken to db over the years of her great respect for the team at Nicolas Feuillatte, and her attachment to the brand, she has, at the same time, been critical of the region, accusing Champagne of failing to clearly communicate its inherent product attributes to consumers, as well as selling the fizz too cheaply.

In an email sent to db following news of her impending departure, Campos chose not to comment on her decision to leave the company, but instead sent this positive message.

“Nicolas Feuillatte has many exciting projects in the pipeline, and will continue to keep things moving through innovative marketing strategies, and this is excellent news not only for the Centre Vinicole, but for Champagne at large.”

The drinks business will miss her frank assessment of the challenges facing Champagne and wishes her the best of luck for her next step, whether that’s within the world of wine or outside drinks.

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