Casella Family Brands restructures to ensure family ownership

23rd March, 2017 by Arabella Mileham

Casella Family Brands, the producer of Yellow Tail, has restructured to ensure it will stay in family hands, according to reports in the Australian press.

John-Casella-Managing-Director-Casella-Family-Brands

The Australian Business Review (ABR) has reported that the family owned winery – one of the largest in Australia – has passed control of the company to the three sons of founders Fillippo Casella, who died in 2009, and his wife Maria Casella, who died in 2014.

The move is the result of a share buyback agreement, the ABR said, which valued the business at AUS$1.5 billion. Around 5.34% of the company has been bought back from three trusts, the paper reported. In the deal, brothers John, Joe and Marcello Casella will each take a share of their late mother’s 45% stake in the company.

John Casella, who become managing director of Casella Family Brands in 1994, will have a 50% stake in the business, the ABR reported, with Joe and Marco awarded a 30% and 20% stake respectively.

Casella apparently told the business section of The Australian the family had been determined not to repeat the mistakes of other family-owned businesses and lose control of the business to outside investors.

“The wine business is a tough business and many family winemakers are no longer owned by the family, and it is always a concern, but at the end of the day it’s up to us to do what we can, up to the next generation,’’ he told the paper.

Casella Family Brands, which is based in Griffith, New South Wales, was in founded in 1965 and launched its Yellow Tail brand in 2001, which has become one of the largest brands in the US market.

In July last year, the company snapped up a McLaren Vale vineyard for a reported AUS$12.4 million as well purchasing Morris Wines in Victoria from Pernod Ricard. These acquisitions followed its purchase of Coonawarra’s Brand’s Laira from McWilliam’s Wine Group and Peter Lehmann Wines in the Barossa Valley for US$49.5million from Hess Group in November 2014.

In 2014, the company also signalled its intention to focus on the premium wine categories in order to boost its standing in the US market.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more