Vietnam’s beer giant targets Tet sales spike

5th January, 2017 by Natalie Wang

Vietnam’s state-owned beer company, Habeco, plans to sell 146.8 million litres of beer during the upcoming Lunar New Year, known locally as Tet.

Habeco beer (photo credit: Habeco)

Habeco beer (photo credit: Habeco)

A report by local official news outlet, Bao Giao Thong, has said the targeted sales would be an year-on-year increase of 6.1%.

In the country’s capital, Ho Chi Minh, alone, beer consumption during Tet, which falls on 28 January, is forecast to jump 30% to roughly 40 million litres compared with last year, VnExpress.net wrote, citing figures released by the municipal Department of Industry and Trade.

The beer-swilling country guzzled down roughly 4.04 billion litres of beer in 2016 based on estimates by Euromonitor International, the highest in the Asia-Pacific region.

Beer consumption in the country has jumped more than 40% in 2015 compared with 2010.

Last year the Vietnamese government announced its plans to divest large amounts of it shares in Habeco and another of its state-owned beer company Sabeco to raise funds for the country’s key infrastructure projects. It will sell 82% of its stake in Habeco for US$404 million, wrote Bloomberg.   

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more