Vietnam’s beer giant targets Tet sales spike

Vietnam’s state-owned beer company, Habeco, plans to sell 146.8 million litres of beer during the upcoming Lunar New Year, known locally as Tet.

Habeco beer (photo credit: Habeco)

Habeco beer (photo credit: Habeco)

A report by local official news outlet, Bao Giao Thong, has said the targeted sales would be an year-on-year increase of 6.1%.

In the country’s capital, Ho Chi Minh, alone, beer consumption during Tet, which falls on 28 January, is forecast to jump 30% to roughly 40 million litres compared with last year, wrote, citing figures released by the municipal Department of Industry and Trade.

The beer-swilling country guzzled down roughly 4.04 billion litres of beer in 2016 based on estimates by Euromonitor International, the highest in the Asia-Pacific region.

Beer consumption in the country has jumped more than 40% in 2015 compared with 2010.

Last year the Vietnamese government announced its plans to divest large amounts of it shares in Habeco and another of its state-owned beer company Sabeco to raise funds for the country’s key infrastructure projects. It will sell 82% of its stake in Habeco for US$404 million, wrote Bloomberg.   

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more