Sainsbury’s adds Chinese wines

UK retailer Sainsbury’s is adding two Chinese wines to its line-up – a Cabernet blend and a Riesling – as well as an Albariño from Uruguay.

The Changyu Noble Dragon Red, which is the first wine from China to hits the retailer’s shelves and went in store last week, comes from the Yantai region in the coastal Shandong Peninsular in the east of the country. The Cabernet Gernischt/Cabernet Sauvignon blend (RRP: £10) is described by the retailer as “an elegant expression of Cabernet with an intense, smoky red, packed with blackberries and cassis and a smooth finish”.

It will be joined by a Riesling in the next few weeks, and followed by Uruguayan Albariño, Colinas de Uruguay from Bodegas Garzon, which is intended to tap into the popularity of the Iberian grape variety.

Sainsbury’s wine buyer Georgina Haughton, who covers South Africa, South America & China said the retailer had been looking to broaden its range of wines from “distinctive regions”

“We know customers are keen to broaden their repertoire and we’ve been looking to some distinctive regions and countries for new additions to expand our range. China is now the second largest producer of grapes destined for wine production (ahead of France), so it is great opportunity to do just that,” she said.

Haughton described Uruguayan wine as “one of the best kept secrets of South American wine production”.

Changyu Pioneer Wine is the biggest wine group in China, having been founded in 1892. Around 40% of wine produced in China comes from the region, and wine is its second largest industry.

The Chinese wine producer is also the principal shareholder in Marques del Atrio, which has four wineries in Spain. Its Marques de Montino is in the top best-selling Spanish wines in the UK retail market. It also owns property in Bordeaux, having acquired its first Bordeaux property in October 2015, after buying Bordeaux Supérieur estate Château Mirefleurs from the Castel Group for €3.3 million.

Changyu’s vineyards

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more