Prosecco puts fizz into The Co-op’s Christmas

11th January, 2017 by Arabella Mileham

UK multiple retailer The Co-op toasted strong Christmas sales with Italian fizz as its own brand Prosecco became its highest-selling line in the key trading period.

the-coop-new-logosThe convenience retailer, which heavily over-trades in wine, reported like-for-likes up 3.5% in the three weeks 31st December.

Read more: 

Majestic sees bumper Christmas

Prosecco fuels Aldi’s festive sales

Supermarket see ‘promising gains’ in top-tier wine ranges, Kantar says

Chief executive of Co-op Food Steve Murrells said the focus on convenience and an “ever stronger local supermarket offer” underpinned the strong results, along with greater availability which saw 300,000 fewer gaps than last Christmas.

“Before Christmas, we knew that we were in a really good place to have a great seasonal trading period. We’d learnt a lot from 2015 and had strong plans in place to deliver a fantastic Co-op Christmas,” he said, adding that Christmas Eve was the retailer’s busiest trading day in the year.

“Our biggest selling line was our own brand Prosecco and we had great sales success across produce as a whole, with our availability on core lines being better than ever in the run up to the big day.”

It comes the day after Aldi reported that its Christmas was fueled by Prosecco, with around 69,000 bottles selling per day, while recoveing Morrions also hailed its BWS for its 3.5% Christmas recovery. Discounters Aldi and Lidl saw the largest leap in sales in KantarWorldpanel trading update although Tesco won the top spot for best performing of the big four retailers during the festive period. Majestic also reported bumper Christmas sales.

The company is planning to boost the number of food stores by 100 during 2017 as part of its ongoing strategy to a strengthen its estate of larger convenience stores. It also wants to recruit a  million new members, following the relaunch of its membership scheme in September.

In March, The Co-op added 33 new wines and adopted more tailored ranges for different types of stores in its estate, with store types clustered by areas, shopper mission and customer profiles, rather than purely by size, which significantly boosted sales.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Account Manager

Justerini & Brooks
London, UK

Cider Master

Emily Estate UK Ltd
Bruton, Somerset, GB

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more