Innis & Gunn launch beer for ‘Dry January’

3rd January, 2017 by Arabella Mileham

Scottish brewery Innis & Gunn has launched its first no-alcohol craft beer with added vitamins, which is set to tap into demand during ‘Dry January’.

Pic Alan Richardson Dundee, Pix-AR.co.uk Innis and Gunn, Innes and None Alcohol Free Pale Ale

Pic Alan Richardson Dundee, Pix-AR.co.uk
Innis and Gunn, Innes and None Alcohol Free Pale Ale

The new limited edition Innis & None pale ale contains vitamin C, ginseng and guarana – supplements which the company says are known to boost the immune system, give energy, aid weight loss and enhance athletic performance.

It is available in 330ml cans online as well as at the brewery’s three beer kitchens in Edinburgh, Dundee and St Andrews, but is set to go on sale in Tesco in March.

The brewery’s founder and master brewer Dougal Gunn Sharp said it was the versatility of beer that excited him as a brew, arguing that “great beer does not necessarily have to contain alcohol”.

“We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste.”

The beer contains a mixture of hops designed to give it a full, hoppy flavour and includes Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo.

“Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”

In the summer, the company told db of its plans to develop a range of seasonal beers having acquired a new brewery at Inveralmond in April, last year. Gunn Sharp said innovation was a key focus, with the Inveralmond brewery acting as an “innovation hub” to develop new lines. The company had also formed of a three-year plan to scale up production and treble its output as well as opening more bars across Scotland the UK, which were used as a test bed for new products.

In November the brewery stepped up its ambition to establish bars in England and internationally after raising more than £2.5 million in a  crowd-funding campaign, and smashing its original target in 72 hours.

3 Responses to “Innis & Gunn launch beer for ‘Dry January’”

  1. Harry Smallman says:

    first tasted a can tonight ,,,,,,,,,,,proper beery smell and flavour unlike some that taste of boiled potato water ,,,,there is a hint of it but never the less ,,,,the nearest flavor to beer I have tasted , proving the point that somebody out there can produce a nice flavour beer and still be alcohol free

  2. Paul Lowe says:

    Tried my first can and it just goes to prove that it is possible to make a good tasting alcohol free beer. Other Brewers please taste and take note.

  3. Vic Petit says:

    I’ve just tried this and it is hands down the best alcohol free ale on the market that I’ve come across. Genuinely malty and hoppy with as already remarked in another comment practically none of the artificial sweet cardboardy taste as I describe it, boiled potato water as they describe it. Fabulous effort.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more