Innis & Gunn launch beer for ‘Dry January’

3rd January, 2017 by Arabella Mileham

Scottish brewery Innis & Gunn has launched its first no-alcohol craft beer with added vitamins, which is set to tap into demand during ‘Dry January’.

Pic Alan Richardson Dundee, Pix-AR.co.uk Innis and Gunn, Innes and None Alcohol Free Pale Ale

Pic Alan Richardson Dundee, Pix-AR.co.uk
Innis and Gunn, Innes and None Alcohol Free Pale Ale

The new limited edition Innis & None pale ale contains vitamin C, ginseng and guarana – supplements which the company says are known to boost the immune system, give energy, aid weight loss and enhance athletic performance.

It is available in 330ml cans online as well as at the brewery’s three beer kitchens in Edinburgh, Dundee and St Andrews, but is set to go on sale in Tesco in March.

The brewery’s founder and master brewer Dougal Gunn Sharp said it was the versatility of beer that excited him as a brew, arguing that “great beer does not necessarily have to contain alcohol”.

“We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste.”

The beer contains a mixture of hops designed to give it a full, hoppy flavour and includes Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo.

“Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”

In the summer, the company told db of its plans to develop a range of seasonal beers having acquired a new brewery at Inveralmond in April, last year. Gunn Sharp said innovation was a key focus, with the Inveralmond brewery acting as an “innovation hub” to develop new lines. The company had also formed of a three-year plan to scale up production and treble its output as well as opening more bars across Scotland the UK, which were used as a test bed for new products.

In November the brewery stepped up its ambition to establish bars in England and internationally after raising more than £2.5 million in a  crowd-funding campaign, and smashing its original target in 72 hours.

2 Responses to “Innis & Gunn launch beer for ‘Dry January’”

  1. Harry Smallman says:

    first tasted a can tonight ,,,,,,,,,,,proper beery smell and flavour unlike some that taste of boiled potato water ,,,,there is a hint of it but never the less ,,,,the nearest flavor to beer I have tasted , proving the point that somebody out there can produce a nice flavour beer and still be alcohol free

  2. Paul Lowe says:

    Tried my first can and it just goes to prove that it is possible to make a good tasting alcohol free beer. Other Brewers please taste and take note.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more