Innis & Gunn launch beer for ‘Dry January’

Scottish brewery Innis & Gunn has launched its first no-alcohol craft beer with added vitamins, which is set to tap into demand during ‘Dry January’.

Pic Alan Richardson Dundee, Pix-AR.co.uk Innis and Gunn, Innes and None Alcohol Free Pale Ale

Pic Alan Richardson Dundee, Pix-AR.co.uk
Innis and Gunn, Innes and None Alcohol Free Pale Ale

The new limited edition Innis & None pale ale contains vitamin C, ginseng and guarana – supplements which the company says are known to boost the immune system, give energy, aid weight loss and enhance athletic performance.

It is available in 330ml cans online as well as at the brewery’s three beer kitchens in Edinburgh, Dundee and St Andrews, but is set to go on sale in Tesco in March.

The brewery’s founder and master brewer Dougal Gunn Sharp said it was the versatility of beer that excited him as a brew, arguing that “great beer does not necessarily have to contain alcohol”.

“We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste.”

The beer contains a mixture of hops designed to give it a full, hoppy flavour and includes Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo.

“Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”

In the summer, the company told db of its plans to develop a range of seasonal beers having acquired a new brewery at Inveralmond in April, last year. Gunn Sharp said innovation was a key focus, with the Inveralmond brewery acting as an “innovation hub” to develop new lines. The company had also formed of a three-year plan to scale up production and treble its output as well as opening more bars across Scotland the UK, which were used as a test bed for new products.

In November the brewery stepped up its ambition to establish bars in England and internationally after raising more than £2.5 million in a  crowd-funding campaign, and smashing its original target in 72 hours.

4 Responses to “Innis & Gunn launch beer for ‘Dry January’”

  1. Harry Smallman says:

    first tasted a can tonight ,,,,,,,,,,,proper beery smell and flavour unlike some that taste of boiled potato water ,,,,there is a hint of it but never the less ,,,,the nearest flavor to beer I have tasted , proving the point that somebody out there can produce a nice flavour beer and still be alcohol free

  2. Paul Lowe says:

    Tried my first can and it just goes to prove that it is possible to make a good tasting alcohol free beer. Other Brewers please taste and take note.

  3. Vic Petit says:

    I’ve just tried this and it is hands down the best alcohol free ale on the market that I’ve come across. Genuinely malty and hoppy with as already remarked in another comment practically none of the artificial sweet cardboardy taste as I describe it, boiled potato water as they describe it. Fabulous effort.

  4. dave says:

    innis and gunn make great beer period. but this, not a fan. non alcohol beer yes please, but the ginseng makes it taste like someone tipped a energy drink into your beer. is it a non alcohol beer or an energy drink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Trade Marketing Manager

Berkmann Wine Cellars
London, UK

Sales Representative

La Pèira
South London

Marketing Manager

Amathus Drinks Plc
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

The Global Malbec Masters 2018

the drinks business is proud to announce the inaugural Global Malbec Masters 2018.

Click to view more