How important is product innovation to Champagne?

26th October, 2016 by db_staff

Champagne might be steeped in tradition, but to what extent is product innovation driving the category forward, and to what end?

krug-champagne-cellarChampagnes intended to be served over ice is just one innovation to have caught the eye of producers in recent years. Typically aimed at millennials, these frivolous and fun sparklers are often housed in striking, Instagram-friendly bottles, portraying a lifestyle of luxury. These over ice serves are essentially an incredibly clever rebranding of the painfully uncool demi-sec category, which until recently remained a guilty pleasure rather than something to proudly promote on social media and brag about to your friends.

Recent examples of over ice Champagnes include Moët & Chandon’s Moët Ice Impérial, which was launched in 2011. However Piper Heidsieck was first in on the act, championing the concept of the “Piscine” serve – Piper Heidsieck Brut chilled down with ice cubes made from the fizz so as not to dilute the flavour – back in 2006. Served in a large ruby red Piper-branded glass, the “Piscine” went on to become shorthand for anyone drinking Champagne on ice; a trend adopted avidly at beach clubs, high-end bars, hotels and nightclubs across the French Riviera. Today, numerous brands are staking a claim on the Champagne over ice market. 

But what impact is product innovation within Champagne having on the category, and how important is it to the development and strength of the category? We asked a selection of key figures in the industry: How important is product innovation for the success of Champagne? 

Click through for their responses…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 24th February 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more