Distell brings UK distribution in house

South Africa’s Distell has brought distribution for its brands in the UK in-house, bringing an end to contracts with three distribution companies.

Distell vineyards in Africa

Distell vineyards in Africa

The move will see all of Distell’s brands come back under the Distell umbrella from 9 January 2017, with brands including Savanna, Amarula, its wine and Scotch portfolios sold and marketed by its own team across the UK.

Distell’s wine portfolio includes Nederburg, Two Oceans and Fleur du Cap brands, while its spirits portfolio includes Scotch whisky Deanston, Ledaig, Bunnahabhain, and South African cream liqueur Amarula.

Consequently contracts with SHS, Cellar Trends and Brand Phoenix will come to an end.

Earlier this year the Distell Group, Africa’s biggest producer of wines, spirits and ciders, revealed plans to double in size by 2020, following a record 2015 festive trading period. The UK has been identified “key region” for growth, resulting in the company investing significantly in its infrastructure, both in the UK and Europe, over the past six months.

As part of the changes, Distell’s UK commercial team has also been “expanded significantly” to provide better coverage across all key trade channels, with further expansion expected next year. Its market service team has been “upskilled” and increased in size to oversee customer orders across the portfolio and throughout the UK from its base in East Kilbride, Scotland.

Joseph Walsh, commercial director at Distell UK & Ireland said the decision to bring its distribution and marketing in house reflected its confidence in the UK market.

“We have worked closely with all of our distribution agencies to implement a smooth and well executed transition. Each partner has helped grow our UK market share over a number of years and has shared our passion for our brands. We have enjoyed a very successful partnership with each of them and this is a strategic global decision, which is amicable with all parties and should not be perceived in any negative way for us to exit these relationships.

“We will continue to work together over the coming weeks to ensure a smooth integration for all of our mutual customers’ benefit. We would like to thank SHS, Cellar Trends and Brand Phoenix for their invaluable support, passion and commitment as brand custodians over the years and wish them every success for the future.”

Distell’s European head office is also set to move into new offices in Richmond, London from 10th October.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more