Hot drinks trends set to hit the UK in 2017

  1. Icelandic fever

101871386_iceland-sport-large_trans++qVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8
Moving on from the Nordic foraging food scene that has been around for a good few years (not to mention Scandi-noir dramas), it was Iceland’s success over the England football team over the summer that propelled it to greater consciousness in the UK.

The impressive Thunderclap welcome for the returning national team in Reykjavik was widely shared on social media, and was soon followed by the tongue-in-cheek ad from Icelandic native and Game of Thrones regular, Hafþór Júlíus Björnsson, as the face of Icelandic Mountain Vodka.

According the Davies, the country is seen as “interestingly adventurous,” and Hafþór’s high profile has helped the brand break into the big brand-led and notoriously hard-to-crack vodka market. More than 20 pallets were shipped and sold in Las Vegas for example and the Whisky Exchange has signed on as the exclusive distributor in the UK from November.

“There is this idea of Iceland pushing itself forward, it is slowly creeping in but will grow,” Davis said. “Bar tenders are increasingly experimenting with moss and birch schnapps, for example, and there is also going to be a release of an Icelandic whisky.”

Move over birch water…

Icelandic Mountain Vodka

One Response to “Hot drinks trends set to hit the UK in 2017”

  1. lisbette says:

    I was looking out of interst for hot drink trends but this article is all about cold drinks?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more