Hot drinks trends set to hit the UK in 2017

  1. Icelandic fever

101871386_iceland-sport-large_trans++qVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8
Moving on from the Nordic foraging food scene that has been around for a good few years (not to mention Scandi-noir dramas), it was Iceland’s success over the England football team over the summer that propelled it to greater consciousness in the UK.

The impressive Thunderclap welcome for the returning national team in Reykjavik was widely shared on social media, and was soon followed by the tongue-in-cheek ad from Icelandic native and Game of Thrones regular, Hafþór Júlíus Björnsson, as the face of Icelandic Mountain Vodka.

According the Davies, the country is seen as “interestingly adventurous,” and Hafþór’s high profile has helped the brand break into the big brand-led and notoriously hard-to-crack vodka market. More than 20 pallets were shipped and sold in Las Vegas for example and the Whisky Exchange has signed on as the exclusive distributor in the UK from November.

“There is this idea of Iceland pushing itself forward, it is slowly creeping in but will grow,” Davis said. “Bar tenders are increasingly experimenting with moss and birch schnapps, for example, and there is also going to be a release of an Icelandic whisky.”

Move over birch water…

Icelandic Mountain Vodka

One Response to “Hot drinks trends set to hit the UK in 2017”

  1. lisbette says:

    I was looking out of interst for hot drink trends but this article is all about cold drinks?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more