Campari unveils latest art labels

Campari has released its latest ‘Art Labels’, which this year have taken the Negroni cocktail as their theme.

campari-art-labelFirst launched in 2010 to celebrate the aperitif brand’s 150th anniversary, the three designs for this year’s edition celebrate the cocktail to which Campari is most closely linked – the Negroni.

In a nod to the cocktail’s creation by count Camillo Negroni in 1919, the labels feature Art Deco/Constructivist inspired designs.

Even though it is now approaching its centenary, the Negroni has enjoyed a new lease of life in recent years, booming in popularity around the world.

Campari said in a statement: “Just as there is no Negroni without Campari, there is also no Negroni without the passion and creativity of the world’s bartenders, whose creativity has fuelled hundreds of twists and reinterpretations of this iconic classic, each complementing Campari’s uniqueness and this year, contributing to the Contemporary Classics Compendium – a recipe collection consisting of reinterpretations of the Negroni and other Campari classics, created by bartenders from over 41 countries.”

The limited edition bottles will be available from Waitrose, Sainsbury’s and Tesco from 1 October 2016.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Customer Services

Felix Solis Avantis UK Ltd
Canterbury, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

Assistant Buyer

Liberty Wines
London, UK

Partner Development Manager

Maverick Drinks
Tunbridge Wells, UK

Partner Manager - Wholesale

Maverick Drinks
Tunbridge Wells, UK

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more