Brewdog marks Ohio repeal on abv limit with 55% beer

2nd September, 2016 by Lauren Eads

BrewDog is celebrating Ohio’s decision to remove the abv limit on its beers by introducing its eccentric End of History 55% abv beer onto the US market.

dzn_The-End-of-History-by-Brew-Dog-4

Brewdog’s 55% abv End of History beer came housed in an array of artfully dressed stuffed animals.

This week lawmakers in Ohio repealed the state’s long-standing 12% abv limit imposed upon beers sold in the state, where BrewDog will soon be opening its first US brewery and headquarters at a cost of US$30 million.

The cap was originally set in the 1930s with the intention of preventing drunkenness. But as the craft beer scene has continued to grow, pressure to lift the ban has built, culminating in the ban being lifted this week.

To mark the decision, BrewDog has unveiled plans to introduce its 55% abv beer, The End of History, to the US market.

First launched in 2010 with an RRP of £500 a bottle, End of History is a limited-edition blond Belgian ale and was described by the brewer as “the end point of our research into how far we can push the boundaries of extreme brewing, the end of beer”.

The beer is infused with nettles from the Scottish Highlands as well as fresh juniper berries and comes packaged in an array of animal stuffed animals, created by a taxidermist, including stoats, squirrels and hares, all dressed in eccentric outfits.

To achieve its extreme high alcohol content, BrewDog’s brewers use an extreme freezing technique whereby the beer is kept at temperatures well below freezing to separate the water from the solution. The process is then repeated dozens of times, requiring hundreds of gallons of beer to be reduced through the process to produce just enough for a handful of exclusive bottles.

Read more

Beer

Brewdog plans 5 US bars and brewery

However you’ll need to part with a considerable sum in order to get hold of a bottle. A bottle of End of History will be an exclusive perk to investors that pledge $20,000 or more to the brewer’s Equity for Punks USA crowdfunding model.

“We wouldn’t have a brewery without our army of Equity Punks, it’s that simple. So we figured the end of one history – the dark ages of restriction imposed on craft brewers in Ohio – was the perfect moment to resurrect our End of History, and bring it to a whole new market”, said Brewdog in a statement on its website.

“We will proudly mash in for this epic beer to commemorate the passion, adventure and innovation of the American craft brewing movement that we are joining. It’s going to be quite a ride.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more