Top new products: August

Huxley Rare Genus Whiskey

CMYK Huxley Key visual 2 squareDiageo’s “experimental collective”, Whiskey Union, has unveiled a new blended expression, Huxley Rare Genus Whiskey, comprising Scotch, Canadian and American drams. Whiskey Union launched in November last year and its latest expression is designed to “take whiskey drinkers into uncharted territory”.

The experimental blend combines Scotch, Canadian and American whiskies resulting in a “unique blend even greater than the sum of its parts”. The whiskey is named in honour of celebrated 19th-century anatomist TH Huxley, and the label features a ‘Mobsprey’ – a mythical hybrid beast combining characteristics of Scottish, Canadian and American animals. Following the marketing strategy of Whiskey Union’s first two launches, Smoky Goat and Boxing Hares, Huxley Rare Genus Whiskey will initially be made available in on-trade markets in Germany and Austria.

CONTACT:  Diageo,  +44 (0)20 8978 6000

RRP: €30

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