Graham Norton releases new Shiraz

British talk show host and comedian, Graham Norton has launched a Shiraz following the success of his Sauvignon Blanc.

Graham NoeronThe Irish comedian teamed up with New Zealand’s Invivo Wines in 2014 and has sold more than 500,000 bottles of the 2015 Graham Norton’s Own Sauvignon Blanc By Invivo in Ireland, the UK, Australia and New Zealand since its release in October last year.

The new Graham Norton’s Own 2015 Shiraz will be released this October and is a blend of grapes from South Australian regions Barossa Valley, McLaren Vale and Langhorne Creek.GNredbottle

Invivo co-founders Tim Lightbourne and Rob Cameron recently returned from Norton’s summer house in County Cork, Ireland, where they spent an afternoon tasting and blending samples for the Shiraz and the 2016 Sauvignon Blanc, which will be released in September.

Invivo is looking to produce about 300,000 to 400,000 bottles of the Shiraz, which will retail for AUS$20 a bottle (£11.90, HK$119).

There are 18 wine regions in South Australia, including the Barossa Valley, Clare Valley, Coonawarra, Adelaide Hills, Langhorne Creek, McLaren Vale, Limestone Coast and Riverland.

Lightbourne said: “The wine needs to stack up as well and we work quite hard on that – we know people will buy it because of his name, especially up in Ireland and lovers of the Graham Norton Show, but we want them to come back and buy it again because they like the quality.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more