M Restaurants scales down plans post-Brexit

London-based M Restaurants has postponed plans to open a third large-scale venue in Soho following Brexit, with its founder instead revealing plans to open four smaller restaurants under the name M Social.

_lead-image-Martin-Williams

Martin Williams, founder of M Restaurants

M Restaurants currently has two venues in central London; one in the City’s Threadneedle Street, and a second in Victoria on Victoria Street.

Its founder, Martin Williams, had planned to next open a third site of a similar size and scale in Soho. However following the impact of Brexit, he has instead decided to take advantage of smaller markets within the London suburbs, launching a number of restaurants under the brand ‘M Social’.

“Prior to the referendum I was already of the view that weekend dining outside the centre of London was a market I was keen to capitalise on”, said Williams.

“I am now convinced that in the current environment, M Social is the perfect vehicle to grow the M brand.”

M Social will offer a “micro-version” of the original M concept with décor and price scaled back to appeal to a different audience.

The aim, says Williams, is to create “more intimate” outer London locations that offer a “genuine home from home” diners.

Williams’ choice of name for his new venture could ruffle the feathers of British chef Jason Atherton, who has already built an empire of Michelin-starred restaurants based around his “social” brand, which also includes a range of tableware. His venues include Social Eating House, Pollen Street Social, Social Wine and Tapas, City Social and Little Social.

Williams plans to open between two and four 100-cover M Social venues during 2017, with the team already eyeing up potential sites in Notting Hill, Angel, Clapham, Richmond and Twickenham.

While plans for a larger site in Soho have been put on ice, Williams did confirm that after M Social has been established, M will be opening a third larger venue in “an iconic building in Canary Wharf”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

The Global Cider Masters 2019

Deadline : 7th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more