Pop-up launches emoji-only menu

A London pop-up restaurant has launched a specials menu written entirely in emojis with diners asked to order their food via Whatsapp.


Can you guess what the dishes might be?

Described as a “flatshare pop-up in the heart of Notting Hill”, The Little Yellow Door in Notting Hill will run the specials menu throughout the summer, with guests placing orders via WhatsApp.

Owner Kamran Dehdashti came up with the idea of an emoji menu as a way of engaging with customers by encouraging them to work out what to order by deciphering carefully combined emojis.

The two course menu, which includes a cocktail, is just £15, ”if you can decode the deliciously wacky menu,” the restaurant notes, with dishes and cocktails spelled out with the emojis ranging from “easy to not-so-easy” to work out.

For example, its Yellow Door Punch is communicated via a yellow heart, a door, a house emoji and a punch.

“Buffalo chicken wings with crudités and blue cheese sauce, that takes a little bit of working out”, admits Dehdashti. “But that’s the whole point — it’s fun. Worst-case scenario, you can always ask the waiter.”

The menu itself is inspired by the ever-changing “house party characters, and their weird eating habits” of whoever happens to be living there at that time. Currently, the menu features American-inspired beef, chicken and vegetarian dishes.

The long-running pop-up has a history of embracing technology, taking all of its bookings by WhatApp when it first opened.

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