Beefeater launches movie-themed limited edition

In honour of the British film industry, Beefeater gin has created a limited edition bottle featuring its signature yeoman turned into an Oscar-like awards trophy.

Beefeater (1)

The launch coincides with the brand’s release of its Our London Media Awards, which invites consumers from around the world to vote for their favourite London films.

Divided into four categories: romance, drama, comedy and action, among the British films voters can choose from are Notting Hill, Love Actually, The King’s Speech, Blow Up, Austin Powers, Sherlock Holmes and Layer Cake.

Votes can be cast via a dedicated website: beefeatergin.com/olma where movie fans will have the chance to win a film-themed trip to London.

To celebrate the awards, Beefeater’s global brand ambassadors have created eight cocktails inspired by the shortlisted films, from the Diamond Fizz inspired by Snatch to a twist on a classic with the Dog’s Nose Negroni from Oliver Twist.

“The shortlist provided me with the perfect inspiration for a collection of cocktails. There are so many iconic London references in each film that lent themselves to being paired with Beefeater and the spirit of London that it embodies,” said Tim Stones, global Beefeater brand ambassador.

“From smoky ingredients used for an innovative V for Vendetta-inspired Gunpowder Martini, to recreating classics like the Gin & Dubonnet for The King’s Speech, the cocktails capture the true spirit and diversity of London,” he added.

Links to the cocktail recipes can be found on Instagram and on Facebook. The limited edition bottle, set against the London skyline, will be rolled out globally this month with an RRP of £17.50.

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