Roger Daltrey launches The Who Champagne
11th May, 2016 by Richard Ross
Roger Daltrey, frontman of the legendary rock band The Who, is launching his own Champagne to celebrate the 50th anniversary of the band, with part of the profits going to support teenage cancer sufferers.
The Cuvée Roger Daltrey, produced by Champagne Charles Orban, will be available for sale in limited quantities from June 18th at a price of £95. The bottle carries The Who’s red, black and blue bullseye logo, and Daltrey’s signature.
The champagne is being released after ‘The Who Hits 50!’ North American tour, and is already available for pre-order. The bottle and label design take their cues from one of the band’s best-known albums.
Daltrey explained in a statement: “I took my inspiration for the bottle from the Tommy album cover which is a favorite of mine … the album that cemented our legacy. I can’t wait for everyone to try it.”
He added: “I am very excited to have this opportunity to express my passion for champagne through this limited edition cuvée. I hope you enjoy it as much as I do.”
A matching pewter ice bucket, made by jewellers L’Orfèvrerie d’Anjou, will also be available, priced at £650. The limited edition bucket is available in ten different colours, and each one of the 499 examples is numbered.
A percentage of the proceeds from the sales of the products will go to Teen Cancer America, the charity that Daltrey co-founded with fellow band member Pete Townshend.
The Orban family have been growing grapes in Troissy on the left bank of the Marne since 1770, and have been making wine under their own name since the 1950s.