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Festival celebrates rise of beer can

The Indie Beer Can Festival has seen a massive rise in entries over two years in line with the rising popularity of the can in the independent beer market.

The Festival, organised by the Society of Independent Brewers (SIBA) and the Can Makers Information Service, saw entries from across the UK and Ireland. Two years ago, the organisers say there were only four independent ‘craft’ beer brands in cans, while this year there are over 100.

Tony Jerome, SIBA Communications & Marketing Director said: “The demand for independently brewed craft beer continues to grow and cans are becoming an important part of this exciting and diverse industry. I look forward to trying more fantastic canned beers from all of the competing breweries.”

Martin Constable, Chairman of the Can Makers, says: “Two years ago there were only a handful of UK craft beers available in can. We couldn’t be prouder that this festival has supported such incredible and positive market growth.  We’d like to congratulate all the entrants and finalists who have done an amazing job showcasing indie beers in cans.”

Best Ale, and Best of Show awards went to Uprising Treason by Windsor & Eton Brewery. Best Lager was Brotherhood Lager by William Bros. Brewing Co., and Best ‘Other’ went to Fireweisse by Firebird Brewing Co. Uprising Treason was also awarded the best ‘New to Can’ award.

Kieran Johnson, Production Manager at Windsor & Eton commented: “I am personally very influenced by the US market. It has spent the last ten years showing the world market that the can is the way forward and I’m so glad that the UK is now following suit. I truly believe that the can is the best format to preserve the integrity of the beer and make any beer look awesome.”

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