Best foot forward: wine design and packaging

We live in contradictory times. Many of the latest technological developments focus on ways to speed things up, in order to quicken the pace of our already frantic lives.

New apps and websites are gearing their businesses towards making life easier for cash-rich, time-poor consumers, from doing their laundry to having their favourite meal delivered to their door. Articles have been condensed down to blogs, then to 140-character Tweets, and have since shrunk to a single captioned picture on Instagram as easy-to-digest images win out over words.

But while we seem obsessed with speeding up the pace of our everyday existence, at the same time we’re winding back the clock and have become fanatical about provenance, and keen to spend our hard-earned cash on brands with integrity that are crafting authentic products with a story to tell. You’ve only got to look at the number of drinks brands that have gone down the vintage route with their packaging to see how far forward the trend for looking back has gone.

“At the moment it’s all about authenticity and beards and pretending to craft….