Restaurants ‘should improve craft beer offering’

Restaurants need to offer a wider range of independent beers if they want to attract more customers, as the results of a new survey show that one in three people would eat out more often if there were a greater amount of craft beers on offer.

Beer-Masters-2016-Entry-Form-19-02-16-1New independent research released by the Society of Independent Brewers (SIBA) appears to show that despite the growth in the popularity of craft-brewed beer, the majority of restaurants in the UK are not meeting the consumer demand.

Nick Stafford, SIBA’s operation’s director said: “Craft-brewed beer is growing in popularity across the UK and the restaurants which have recognised this and started to serve a range of interesting, flavoursome beers have thrived.

“Unfortunately though most restaurants don’t put in the same effort when it comes to beer as they do when selecting their wine list, something our new research suggests could be seriously damaging their commercial potential.”

SIBA, which represents thousands of small UK breweries, is encouraging its members to contact local restaurants to set up small supply contracts.

“The advances made in quality bottled, canned and craft-keg beer means that it has never been easier for outlets beyond pubs to sell beer”, Mr Stafford said.

“Craft-brewed, canned beer generally comes in smaller 330ml cans, which can be stacked, fit neatly in fridges and get cool quickly, making them the perfect choice for restaurants who want to serve beer but don’t have the space or expertise to look after draught beer lines.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

TERRITORY SALES MANAGER

Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Organic Masters 2019

Deadline : 19th April 2019

The Global Grenache Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more