Drake launches Virginia Black whiskey

Rap star Drake has officially launched his Virginia Black whiskey brand, made in collaboration with Brent Hocking, the creator of DeLéon Tequila.

drake virginia black

Virginia Black ‘Decadent American Whiskey’

The American whiskey is described as “decadent and smooth” on its new website, which has gone live after weeks of teaser photos posted on social media by the Hotline Bling singer.

It will be distributed by Proximo Spirits, which has José Cuervo and Bushmills among its roster of brands, and is expected to hit shelves in North America on 1 May.

Hinting that more is to come under the Virginia Black label, the Canadian rapper said the whiskey is “the first in a line of decadent expressions”.

Meanwhile, collaborator Brent Hocking said Virginia Black is “uniquely positioned to redefine American whiskey, [and] will engage enthusiasts irrespective of spirit preference or experience.”

Although the price of the whiskey has not yet been revealed, Hocking said it would be accessible to new spirits consumers.

“We believe everyone should have access to glamour, swagger and soul. Our price point grants them that access, allowing people to embody the lifestyle always, not just on special occasions”, he said.

The 40% abv American whiskey is made from a blend of two, three, and four-year-old Bourbons.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events & Administrative Assistant

The Drinks Business
London, UK

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 28th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more