Brewdog worker prints ‘Mother F***er’ on cans

A brewery worker at craft beer brand Brewdog has been given Employee of the Month after printing ‘Mother F***er Day’ on a batch of its most popular beer without telling company bosses.

brewdog canThe batch of 200,000 cans of Punk IPA had to be recalled after Brewdog management were made aware when customers uploaded images of the cans on to social media.

Graeme Wallace, a packing manager at the Scotland-based company, was annoyed at bosses demanding employees “be more punk”, and decided to print the swear on the bottom of the beer cans.

Pictures of the cans have emerged from across the UK.

CAN2_2799201aConfused customers then contacted Brewdog, alerting bosses to the prank. All remaining cans from the batch then had to be recalled at the expense of the brewery, according to reports.

However, the company seems to have found the funny side, awarding Wallace Employee of the Month.

A Brewdog spokesperson said: “At another company, someone responsible for a prank like this might have been given the heave ho. At BrewDog, Graeme was awarded Employee of the Month”.

3 Responses to “Brewdog worker prints ‘Mother F***er’ on cans”

  1. Petar says:

    Coool!
    Cheers
    PK

  2. Will says:

    ” Craft Beer ” at 200,000 cans – more like crafty marketing

  3. Fred says:

    200,000 is the minimum order of cans from Ball in Findley, Ohio. There may be other companies that offer less, but 200,000 isn’t really all that many.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more