Mumm launches David Guetta bottle in HK

In celebration of G.H Mumm’s partnership with Hong Kong’s Art Central fair, the Champagne house has released its collaborative cuvée with the French DJ, David Guetta.

Alongside Mumm’s No1 Silver Cordon Rouge bottle, the ‘reflective’ David Guetta Cordon Rouge cuvée will be launched at Hong Kong’s Art Central fair from 23-26 March as part of G.H Mumm’s sponsorship deal with the event.

Formerly the official sponsor of Formula One for 15 years, the Champagne house’s collaboration with DJ David Guetta was announced in 2014 and commemorated Guetta’s single, Dangerous where the DJ took part in a F1 race for the music video.

The two bottles will launch at Art Central’s Harbour Party on 21 March, and following the event, Mumm’s No1 cuvée will be available in Cabana, Drop and the W Hotel, whereas the David Guetta bottle will be on offer at Dragon-i.

Art Central is one of Asia’s largest contemporary art festivals. Building on its inaugural event from last year, the fair will represent over 100 galleries from 21 countries with 75% hailing from the Asia region.