DJ David Guetta signs deal with Mumm
29th October, 2014 by Lauren Eads
International DJ David Guetta has signed a sponsorship deal with GH Mumm, releasing a video in collaboration with the Champagne house for his latest track ‘Dangerous’.
With regard to the collaboration, Guetta said: “I am very excited to be working with Mumm Champagne and proud of what we have created together. As a DJ I always feel the need to break the mold and offer new experiences for music lovers. Mumm shares my passion and that’s why I had the great honor of being chosen as the first musical partner. ”
The French-born DJ, known for tracks including ‘Titanium’ featuring Sia, has sold more than eight million albums and 40 million singles worldwide.
With Mumm being a sponsor of Formula One, the track for upcoming single Dangerous features Guetta taking part in a thrilling F1 race.
The partnership marks the first time that the house has partnered with a member of the music industry.
Phillippe Guettat, President and CEO of Mumm Champagne, says: “Working with David Guetta we were able to create something truly spectacular and we are excited to be the first in the world. ”