Brewdog to star in BBC documentary

Controversial craft beer producer Brewdog will feature in a new BBC documentary that will see its staff tasked with hiring their own boss.

The BrewDog logo

Brewdog is one of three companies taking part in the new series (Photo: Brewdog)

Who’s The Boss? will see employees at the Scotland-based beer maker choosing a new regional manager, taking the decision out of the hands of bosses Martin Dickie and James Watt.

The candidates will think they’re taking part in an immersive week-long job interview, but will instead be watched from behind the scenes by employees.

At the end, workers vote on who gets the job.

The 60-minute show airing in the Spring will be the final of a three-part series which will also feature fruit and veg supplier Reynolds, and Beech’s, the chocolate manufacturer based in Preston.

As much as 80% of employee turnover being is down to poor recruitment decisions, the BBC says, as it hopes to show the effectiveness of the controversial hiring process in the new show.

Commissioning editor Rachel Ashdown says: “Who’s The Boss? is a revealing insight into how three very different companies deal with an innovative form of recruitment and what happens when the power shifts in the workplace.”

2 Responses to “Brewdog to star in BBC documentary”

  1. Carol says:

    What a complete control freak James is couldn’t give a toss about his workforce his way or no way!!!

  2. A M Toye says:

    Except in this occasion owner, James Watt, decided he knew best and hijacked the whole process coming across as passionate yes but churlish, a bit of an autocrat, inflexible and def not a team player. He let his staff down as well as the candidates …and ultimately BrewDog.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique
London

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more