‘Dry January’ sees alcohol sales halved in UK

Supermarket alcohol sales have plummeted in the UK this month as more people than ever seem to be shunning booze for ‘Dry January’.

Supermarket bulk discount offers could be stopped by government legislation

Dry January is “gaining momentum”, according to the company behind the figures (Photo: Wiki)

An average of nearly £1 in every £10 spent in British supermarkets last year was on alcohol, but so far in January this has dropped to just 46p.

Meanwhile, overall drinks sales in just the first two weeks of January are well above the monthly average for 2015, suggesting that more shoppers than ever have swapped alcohol for juices and soft drinks.

Nearly 40% of the money spent in British supermarkets this month has been on drinks, while the average for the whole of last year was around 30%.

Kim Ludlow of price comparison site MySupermarket, which compiled the figures, said that while January is usually considered a “healthy month”, the trend of people turning away from alcohol at the beginning of the New Year is “gaining momentum”.

Alcohol Concern, the charity behind the Dry January campaign, claim that over 2 million people are taking part this year.

But health experts have warned that the campaign could have the opposite effect of what it intends, as people run the risk of binging after their period of abstinence is finished.

One Response to “‘Dry January’ sees alcohol sales halved in UK”

  1. PJH says:

    Comparing January to the whole year rather than last January is rather disingenuous….

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

Champagne Masters 2019

Deadline : 12th August 2019

Click to view more

Cabernet Sauvignon Masters 2019

View Results

The Global Riesling Masters 2018

View Results

Click to view more