Top 10 marketing campaigns

 This month’s marketing campaign’s saw the drinks trade channel its cultured side, with opera, fine art and twice Academy Award nominee Jeremy Renner featuring.

Follador toasts Goya exhibition

'The Duchess of Alba, 1797

Prosecco producer Follador lent its support to the launch of Goya: The Portraits at the National Gallery in London, as its official sparkling wine supplier.

Its latest exhibition is dedicated to the portraits of the great engraver and painter Francisco Goya, widely considered the most important Spanish artist of the enlightenment era. Active between the eighteenth and nineteenth centuries, Goya is also famous for his scenes inspired by the dreams and the supernatural world.

Follador has been the official supplier of the National Gallery for several years. “Being close to an art event of such importance is part of the vocation and style that Follador intends to express,” said sales and marketing director Cristina Follador.

One Response to “Top 10 marketing campaigns”

  1. Jonathan Cahill says:

    It is rather irritating to see what are individual marketing initiatives repeatedly described as campaigns. By definition a campaign is a series of events. Most of the cases listed are one-off promotions. Why aren’t they described as such? It’s just basic English, never mind marketing jargon.

    Maybe it’s because there are few actual sustained marketing campaigns to talk about. Surely they should be encouraged?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters