Bond leads British gin boom in the US

27th November, 2015 by Lauren Eads

James Bond, Downton Abbey and Adele are all helping to boost exports of gin to the US, with their popularity helping to promote all things British among US consumers.

That’s according to a report by the WSTA, which revealed that £145 million worth of British gin was sold in the US in 2014 – a rise of 7% in value on the previous year. Over the last five years the volume of gin exported to the US has increased by 20%, while the category has seen a 41% increase to the value of gin exported.

The continued success of British spy franchise James Bond has helped boost this success, in what has been dubbed “the Bond effect”, similar to the previously coined “Mad Men effect”, whereby whisky benefitted from….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters