Trade talk: Views on Asia’s wine trade

Yusen Lin – Taiwan

Yusen Lin Photo 2015Yusen has been a freelance wine writer since 1995 and has written more than 10 wine books in Chinese and contributed to dozens of magazines in Taiwan and China. He specialises in Burgundy and Spanish wines but has explored more than 1,000 vineyards in the North and Southern hemispheres.

He said: “Taiwan was very strongly linked to China’s wine culture more than 10 years ago and it’s taken us this long to evolve our market from bulk French wine. I’d like to see us go our own route but our off-trade is dominated by Auchan and Carrefour. This also has the unexpected result of them selling wine to younger people which is cheaper than imported beer and mineral water even! Importers also have their own customer lockers and can deliver to the restaurants on behalf of the customer directly. This makes our jobs as sommeliers very tough. Taxes are quite low, yet people still demand discounts.”

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