Diane Keaton launches ‘unpretentious’ wine

Hollywood actress Diane Keaton has launched a wine range “as unpretentious as she is” intended to be served over ice – a drink affectionally nicknamed “The Keaton” by Ellen DeGeneres.


Announcing the brand on Twitter on Wedesday, Keaton Tweeted a picture of her red wine writing: ”It’s here. Don’t forget the ice. Cheers.”

Speaking to People, the 69-year-old actress said the wine is specifically produced to be served over ice, as that is the way she likes to drink wine – a habit she said picked up while living in New York in the 1970s.

“I used to go on the balcony to cool down since my apartment didn’t have AC and one day I thought about trying it on ice. It has stuck ever since then!”

Previously appearing on the Ellen DeGeneres show, Keaton was presented with a glass of wine over ice which DeGeneres nicknamed “The Keaton”, hence the name of her new range.

It includes a Californian red and white, with a portion of proceeds from the sale of both wines going to fund brain research at the Lou Ruvo Center in Las Vegas, a cause close to Keaton’s heart as both her parents were affected by brain diseases. Both wines were produced with the help of Bruce Hunter at Shaw Ross and Winemaker and consultant Bob Pepi.

“I wanted affordable wines that blend grapes from different regions,” she continued. “Both wines are fruit forward and are well balanced. They go with any kind of food. And yes, I insisted on the twist-off cap!”

Offering advice on how best to enjoy her wine Keaton says to fill a low ball glass with lots of ice and pour wine until all the ice is covered.

“It’s not fancy, but neither am I”, she adds.


Diane Keaton

21 Responses to “Diane Keaton launches ‘unpretentious’ wine”

  1. Mary Ellen says:

    No matter if I like your wine or not…I haven’t figured out yet where to get it…I love you! You are hilarious! You always make me laugh! Keep it up…you are the best! Not sure about the ice though!!! LOL Ever woman for herself though! You one of the best of our generation!

  2. Karen says:

    Where can u buy the Keaton wines?

    • Shelly Blumenthal says:

      I saw the ad in People Magazine about the wine – I have gone all over the internet – nowhere does it say where I can buy it…

      Please email me and let me know – what store? – what website? – in the San Rafael, CA (Marin County area)

      Or in Los Angeles/Beverly Hills area?

      I appreciate your prompt response to this …. Thank you


  3. Victoria says:

    I am a Keaton in N.C. & would like to buy dianes new wine for each of my brothers as gifts. Where can I find and prices. Ellen is my hero!!!!!!!!!!!!! Never miss a show.

    • Mimi says:

      You can purchase The Keaton wine from winehouse.com. It currently at two stores located in California so you will have to have it shipped to you. One store has it for 14.99/bottle the other store lists it for 15.99. I am in Georgia so my shipping cost is more than the bottle of wine (17.25). But that’s where you can find it. You might have to search it on the site. Enjoy!

  4. Linda powell says:

    I would like to purchase some wine, I can’t find a site. Would appreciate some help.
    Thank you,

  5. Yvonne says:

    Where do I buy Diane Keaton wine?????? Price and location please… Thank you

  6. Yvonne Pledger says:

    Where can I buy Diane Keaton wine.. price and location Please… Thank you

  7. VitaZgal says:

    Is there anyone who knows a store that sells the red? Google search doesn’t provide info…so many are looking forward to giving this as gift. Thanks

  8. Arlene Keaton Luzzi says:

    I’m a Keaton from Maine and would like to purchase some bottles of “The Keaton” wine as gifts for this holiday season – where would or how would one go about purchasing this wine????

  9. Isha says:

    Please let us know where we can buy those wine! Such a great gift for the Holidays 🙂

  10. Susan tavolacci says:

    Where and when will it be available in Chicago suburbs?

  11. Kathy Harrison says:

    Well – I’m in line it looks like. WHERE CAN WE BUY THIS STUFF??? Searched the web and found NOTHING. Would LOVE to buy for gifts.

  12. Jolene Newby says:

    WHERE, I would gladly enter wine of month club just to get the when, wher and how about “The KEATON”

  13. Reta says:

    Looks like I’m not the only one searching for this wine. I too, would like to purchase for gifts. Please let all of us know where we can find this wine!

  14. Mona Sanchez says:

    I live in the Bay Area and cannot find KEATON wine. Please tell me where.

  15. Jehovani says:

    doesnt ship to PA 🙁
    Looks like I have to make a trip out west 🙂

  16. Debbie says:

    Can you buy this wine anywhere in Texas?

  17. Monica says:

    I want to buy a bottle to my neice , Keaton. The Winehouse says it ships to IN, but when I place my order, it says it doesnt shhip…please advise! I want it for her 21st b’day, end of this month.
    Thank you!

  18. Armi Garber says:

    Very difficult finding the Keaton wine. Saw one but the shipping charge was as much as the wine itself $15.00.

  19. Wambui Demps says:

    I’d love to purchase, The Keation but can I get it in Lansing, Michigan? Or how do I order it!!!!!

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