US spirits sales up for 18th year

Sales of American whiskey have helped propel the US spirits industry to its 18th consecutive year of growth year, according to the latest report by the Beverage Information & Insights Group’s Liquor Handbook 2015.

1. Americana As the economy stabilises, consumers are experimenting with new products and trading up, reflecting a rise in disposable income and increased consumer confidence, with sales in both on- and off-trade premises up by 1.5% in 2014, reaching 211.8 million 9-liter case.

While Canadian whiskey, Scotch whisky, gin, rum and the prepared cocktail categories all saw sales decline, sales of “trendy” American whiskeys streaked ahead, driven by millennial consumers’ demand for authentic products with heritage and history.

Straight whiskey sales increased by 6.4% to 18.8 million 9-liter cases. Blended whiskey also increased slightly, with Irish whiskey, the smallest of all the distilled spirits categories, was the fastest growing recording a 7.8% increase.

Outside of whiskey, sales of vodka increased by 1% to 72.0 million 9-liter cases in 2014, marking the category’s 19th consecutive year of growth. Tequila continued its five-year growth spurt, increasing sales by 5% in 2014, while brandy and Cognac climbed 3.5% to 11.1 million 9-liter cases.

Sales of cordials and liqueurs fell flat, while Sazerac’s Fireball brand stood out among the Canadian whiskey category, achieving triple-digit growth with US consumption in 2014 at 3.9 million 9-litre cases.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more