‘Skinny’ cocktail trend on the rise

The popularity of “skinny” cocktails is on the rise with a fifth of regular cocktail drinkers now seeking them out according to a new report by CGA Strategy.

Skinny Bitch 

“We’re seeing the rise of healthier, lower strength serves mirroring similar trends in wine and beer,” said Tom Lynch, commercial director at CGA Strategy.

The Mixed Drinks Report, the annual survey of the on-trade market by CGA Strategy, also revealed that lower strength cocktails like the Pornstar and Espresso Martini have risen in popularity over the last six months.

Classic cocktail the Long Island Iced Tea meanwhile, which blends tequila, vodka, light rum, triple sec, gin and cola, has fallen slightly out of favour.

The report found that the mojito continues to rule the roost as the UK’s favourite cocktail, with 41% of respondents saying they were a fan of the refreshing serve.

Vodka meanwhile, remains the most commonly used spirit in cocktails.

In 2013, Joe McCanta, brand ambassador for Grey Goose vodka, developed a range of low calorie cocktails in response to huge demand for the “Skinny Bitch” in London, a mix of vodka, lime and soda.

“Vodka is the skinniest spirit in terms of calories, as it has no sugar or natural preservatives in it,” he said at the time.

The report revealed that men are taking an increasing interest in cocktails, with 35% of those surveyed saying that they drink them. The volume of cocktail sales in the on-trade has risen 4% in the last six months, with happy hour promotions driving footfall.

“Our latest research reinforces the scale of the cocktail category and the breadth of cocktail consumption when people go out to drink.

“We’re now seeing a greater variety of serves, with adventurous flavours and increasingly sophisticated mixology now permeating the mainstream for the first time,” Lynch said.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more