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Tarquin’s launches Face Time campaign

The “world’s first” gin-focused marketing campaign using FaceTime – Apple’s online video chat app – has been launched by the Cornish-based brand Tarquin’s Gin.

Taste with Tarquin will see gin enthusiasts “Face Time” with its distiller.

“Taste with Tarquin” will see consumers given the chance to speak directly with Tarquin Leadbetter, founder and distiller at the Southwestern Distillery, via FaceTime in order to learn more about the individual character of their bottle while sharing a glass of gin, thanks to a partnership with the digital marketing group Havas EHS.

Each batch of Tarquin’s Gin is hand-made, bottled and numbered with hand-written tasting notes on the labels, together with hand-sourced botanicals which include local Devon violets, which makes each batch subtly different.

Tarquin Leadbetter, founder of the Southwestern Distillery, said: “Working with Havas EHS has been amazing. They understood from the start that at the heart of our brand is a genuine love of craft and that our objective is to create an experience for the customer that feels both personal and unique. Each one of our bottles has a story to tell and allows us to tell these stories in an incredibly compelling way. They really have reinvented the label on the bottle.”

The interactive campaign marks the Southwestern Distillery’s 100th batch of its Tarquin’s Gin.

Peter Sells, head of mobile at Havas EHS said: “Taste with Tarquin does exactly what it says on the bottle. We have re-invented the bottle label to tell the story of both the brand and the actual bottle you are holding, via a rich and compelling experience.”

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