Newcastle Scotch Ale makes US launch
Heineken beer brand Newcastle has launched the first of its “collaborations”, teaming with Scottish sister-brewery Caledonian to create a new ale for the US market.
The brewery, famous for its Brown Ale, is kicking off a brand new series of “collaboration” beers – made with some of Europe’s oldest breweries – with this release.
The Newcastle Scotch Ale collaboration is a limited-time offering from Newcastle and Caledonian that aims to represent “the best of English and Scottish brewing: a rich, full-flavoured and fulfilling Scottish ale with toffee notes at 6.4% abv”, according to a Heineken statement.
“Scotch Ale is a bold yet balanced beer that will please lifelong Newcastle fans as well as more adventurous drinkers,” it said.
The series has the backing of actor and blogger Wil Wheaton, famous for his role as Gordie in coming-of-age classic Stand By Me and in the Star Trek franchise as Wesley Crusher.
As the face of the Newcastle series, Wheaton stars in a pair of humorous videos to get the message across to a web-savvy audience (see below for one of these videos).
“Newcastle Scotch Ale is a well-balanced, malt-forward brew with a delightful velvety finish,” he says in one video, continuing, “basically, Newcastle and Caledonian made a kick-ass beer that does not suck.”
Commenting on this partnership, Newcastle Brown Ale brand manager Brett Steen said, “One of our dreams is to get rid of the intimidation factor that prevents so many people from foregoing boring ‘yellow beer’ and enjoying more interesting brews.
“Wil is an inviting and knowledgeable guy, and we’re stoked that he’s taking this herculean effort of humour and wisdom onto himself so we don’t have to.”
The Newcastle Collaboration Series will roll out throughout 2015 and will include new beers made in partnership with some of Europe’s oldest breweries.
Scotch Ale will be available beginning mid November 2014 through to February 2015 in the US.