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London’s love of wine mapped by Naked

Londoners’ taste for vino has been mapped revealing a “river of red” through its centre, according to a survey by crowd funded wine merchant Naked Wines.

Red wine was the preferred tipple in 20 out of 32 London boroughs, concentrated largely in its centre, with just five boroughs proclaiming a love of white and four for rosé, according to the survey which took into account the preferences of 2,000 adults living in the capital.

The majority of zone one residents chose a medium or full-bodied red, such as Malbec, as their top wine preference. While North Londoners living in Islington and Ealing were more fond of a light or medium bodied white, with “wine enthusiasts” in Hounslow and Sutton opting for a light white such as Riesling.

In Havering, 100% of respondents chose red as their favourite wine, followed by Hackney with 71.5%.

Fizz was most popular in the outer suburbs of Harrow, Richmond and Barking, while rosé found favour with residents in Redbridge, Bromley and Bexley.

Naked Wines

Naked Wine, whose “angels” invest £20 each month to fund independent winemakers, launched in December and now has a network of 255,000 angels across three countries. Wines are then sold back to “angels” at wholesale prices.

More than 135 winemakers from 13 countries have so far benefitted, with the company posting a group turnover of £50m in 2013, up from £38 million in 2012.

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