Aldi selling £76 wine for just £19

In a bid to lure shoppers from Selfridges and Fortnum and Mason this Christmas, budget supermarket Aldi has slashed the price of its fine wines and spirits by up to 78%.

The 5 Puttonyos expression of the wine

The 5 Puttonyos expression of Chateau Pajzos Tokaji Aszu

The German chain is selling Hungarian sweet wine Chateau Pajzos Tokaji Aszu 6 Puttonyos 2008 for £18.99, which it claims has a recommended retail price of £76.

Fortnum and Mason and Selfridges currently list the 2008 vintage of the less prestigious 5 Puttonyos Tokaji for £23.50 and £35.99 respectively.

On the spirits front, Aldi lists Ducastaing 1973 Armagnac for £24.99 and Glen Marnoch 18 Year Old Single Malt for £29.99, slashing at least £60 from their rrp’s.

The store is also selling Chevalier XO Cognac for £29.99, Insuperable Solera Gran Reserva Brandy De Jerez for £15.99 and Maynard’s 10 Year Old Tawny Port for £9.99.

“It’s no secret that our shopper demographic has evolved. The past few years have seen a significant shift in perceptions of Aldi amongst high-end shoppers.

“We’re confident this new range will appeal to both existing and new Aldi shoppers as we make the world of fine wine and spirits more accessible to those who haven’t previously been able to enjoy them,” said Tony Baines, group buying director for Aldi.

The store said its “super premium” wines and spirits were “less than a quarter” of the price charged for them by rival retailers.

Aldi was named wine retailer year by price comparison app Wotwine, which counts four Masters of Wine among its tasters.

The discount store now accounts for £5 of every £100 spent in UK supermarkets.

2 Responses to “Aldi selling £76 wine for just £19”

  1. They are also selling Brio de Cantenac Brown at only £19.99 however it is the 1996, I bought a bottle to try and it was like sucking on pencil shavings and lead. Truly awful and a waste of money. Better off going to http://www.wineman.co.uk or http://www.costco.co.uk where you can buy better vintages at a similar price

    • derry9 says:

      Never tried shavings and lead…my taste would be slightly different I would imagine from yours, so perhaps I might like the
      Brio de Cantenac Brown. !

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more