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Beer labels show colour of brew inside

A Spanish designer has come up with an innovative way to package beer, with its label simply depicting the colour of the brew inside.

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Txaber posted his designs on his website showcasing a range of beers with their labels matched to their corresponding “Pantone” colour – a standardised colour re-production system used by manufacturers to ensure colour matching.

The creative packaging documents a rainbow of beer hues from a bright yellow pale ale to a deeply-dark imperial stout.

However it’s not the first time that colour has been used alongside beer packaging.

Last year designers Alexander Michelbach and Daniel Eugster launched “Beertone” – colour card swatches that gave the exact colour value of a beer in RGB, CMYK and HTML code.

You can see the designer’s whole collection on the Txaber site.

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