UK Prosecco sales go bananas

22nd July, 2014 by Lucy Shaw

Prosecco sales in the UK are continuing to surge ahead of Champagne with year on year sales up nearly 70% at both Waitrose and Sainsbury’s.

As reported by the Daily Mail, Tesco has sold a whopping 4 million bottles of Prosecco since March, while Morrisons has flogged 20,000 more bottles than usual in the last seven days.

Volume sales of Prosecco at UK supermarkets have more than doubled since last year according to online shopping price comparison site mySupermarket.

In addition to a straight serve, Prosecco is used in the Bellini cocktail with peach purée and in popular Italian apéritif the Aperol Spritz.

At M&S, sparkling wines sales are outstripping Champagne sales three to one, up from two to one a year ago, with the retailer shifting over 3,000 bottles of Brazilian sparkling wine during the World Cup.

“Prosecco is the biggest driver of this, but we’ve also seen an increase in sparkling wine from other countries and regions.

Prosecco features in the Aperol Spritz cocktail

“Customers are gaining the confidence to branch out and experiment rather than relying on just Champagne,” M&S’ Champagne and sparkling wine buyer Dror Nativ told the Daily Mail.

As reported by db, global sales of Prosecco overtook Champagne for the first time last year.

The Italian sparkler shifted 307 million bottles globally last year, including 38 million bottles in Britain, while Champagne sales lagged behind at 304 million bottles.

Sales of Prosecco have shot up in recent years as consumers sought to trade down during the recession to a more affordable sparkling wine alternative to Champagne.

Prosecco’s light body, citrus flavour profile, off-dry nature and approachability also tick a lot of the trend boxes consumers are seeking from their wines today.

With Prosecco’s lower price point, the drink is increasingly being enjoyed midweek and at weekends rather than being reserved for special occasions.

Sales of English sparkling wine meanwhile are also experiencing an upward tick with sales of English fizz at Waitrose up a staggering 367% on last year, the Daily Mail reports.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more